Direct upselling
Personalized drinks and food can be used as a premium product, promotional offer, or as part of a higher-value package.
Worldwide shipping and support
Calculate profitability transparently
What good is that to you? Coloranino® coffee printer?
The Coloranino® coffee printer is more than just a beverage and food printer. It combines sales, referral marketing, social media, experiential marketing, and brand awareness directly on the product your guest holds in their hand.
Conservative assumptions
Purchase and event rental
Direct upselling
Organic reach
Four levels of impact
A personalized drink can do more than just look good.
Not every marketing effect can be precisely expressed in euros. Therefore, the calculation clearly distinguishes between measurable returns and additional effects on brand, experience, and word-of-mouth recommendations.
Organic reach
Guests share photos in Instagram stories or in their private WhatsApp status, thus bringing the experience into their personal circle.
Referral Marketing
Tags and personal posts have a different effect than traditional advertising because the recommendation comes from a guest or contact.
Experiential marketing
The Coloranino® coffee printer creates a surprising moment that guests will talk about and remember.
Marketing in comparison
Traditional advertising is seen. Personalization is experienced.
The Coloranino® coffee printer doesn't replace every advertising measure. It complements them where traditional advertising often ends: with the personal experience and voluntary sharing by the guest.
Flyers and print advertising
Plannable, visible and regionally applicable.
- Design, printing and distribution incur ongoing costs.
- Many flyers are only glanced at briefly or put away.
- The design cannot be personalized after printing.
- A flyer rarely ends up in a story voluntarily.
My own social media posts
Important for continuous communication.
- Photos, texts, planning and publication require working time.
- In this case, the brand is speaking about itself.
- Reach depends on the algorithm and the community.
- Professional content may incur additional costs.
Outdoor advertising and advertisements
Suitable for fast and wide visibility.
- Visibility usually ends with the booked period.
- To reach new audiences, ongoing advertising budgets are needed.
- The message is clearly perceived as advertising.
- Personal interaction is limited.
Coloranino® coffee printer
Personalize drinks and food directly within the experience.
- Upload logos, photos, selfies, names and texts live.
- Individual personalization within approximately 6 seconds.
- Guests voluntarily create their own photos and content.
- Tags can generate personalized recommendations.
- Beverage, experience and advertising medium are combined.
Not every guest will post. However, even a small posting rate can generate additional reach that wouldn't be achieved with a standard flyer or drink.
Interactive calculator
Calculate conservatively for purchase or event rental.
All values can be changed. Measurable contribution margin, organic reach, and optional lead values are displayed separately.
Long-term use
Calculate the monthly value and the calculated amortization period.
Use and sale
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Deliberately preset to be conservative.
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Optional organic reach
%
views
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Leads
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Conservative basic attitude:
Only 8% of guests post and achieve an average of 180 views. A lead value is only taken into account if you enter it yourself.
Your purchase calculation
Result based on your input.
Calculated amortization period
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Prints per month
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Days of use × Prints
Direct contribution margin
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After printing and additional costs
Organic calls
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Stories and status updates
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Including optional values
Monthly breakdown
Additional revenue or added value
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Printing costs
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Other costs
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Estimated media value
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Optional Lead Value
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Adjust the values to your actual usage.
Non-binding model calculation. Actual sales, reach, posting rates, leads and amortization periods may vary.
Event rental from €199
Calculate the potential measurable added value of an event.
Event and use
Days
pc.
€
€
€
Reach and recommendations
%
views
€
Leads
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Rental price:
The first day of the event will be charged at €199 net and each additional day at €50 net.
Your event calculation
Measurable added value in relation to the costs.
Calculated Event ROI
Calculation is loading.
Total pressure
0
Event days × Prints
Net rental price
199 €
Excluding shipping and additional options
Organic calls
0
Stories and status updates
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Measurable benefits minus costs
Event breakdown
Additional revenue or added value
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Estimated media value
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total cost
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Cost per personalized contact
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Prints until costs are covered
Adjust the values to suit your event.
Non-binding sample calculation. Shipping costs, deposit, additional services and actual event results may vary.
Not everything fits into a formula.
Additional value that an ROI calculator does not fully capture.
1
Surprise and delight
A personal photo or logo on a drink creates an unexpected and personal moment.
2
Occasion for discussion
At trade fairs, events and in the catering industry, the Coloranino® coffee printer becomes a visible conversation starter.
3
Personal recommendation
A post in a private status or in a story reaches people through personal contact.
4
Innovative perception
Companies are demonstrating that they offer creative and modern experiences for customers and guests.
5
Stronger memory
A standard drink is quickly forgotten. A personalized drink has a significantly higher recall value.
6
Flexible live personalization
Logos, names, images and messages can be changed directly on site within seconds.
€199 net
An event day that can leave behind more than just distributed flyers.
The Coloranino® event rental is an interactive marketing campaign where each guest can receive a personalized design on a drink or food item.
View Coloranino® Event Rental- For 150 prints, €199 equates to approximately €1,33 in rental costs per personalized contact.
- Each additional event day costs only €50 net extra.
- Themes can be customized live for individual guests or companies.
- Stories, tags, and private status updates can generate additional organic reach.
Marketing doesn't just have to be seen. It can be photographed, shared, and passed on.
Purchase the Coloranino® coffee printer for long-term use or take advantage of event rental starting from €199 net.