Statistics on personalized drinks

Buy a coffee printer? How do I benefit from it and how quickly will I have my investment back?

What impact does food blogging have on your business?

Here are some numbers from our customer surveys to guide you.

Before

2611 Followers
30 likes per picture
5 stories markers
11 table reservations per day
€16 value of goods per customer
60 sold cappuccinos a day

later

25700 Followers
101 likes per picture
23 stories markers
18 table reservations per day
€21 value of goods per customer
85 sold cappuccinos a day

% increase

984%
336%
460%
63%
32%
43%

The coffee printer pays for itself very quickly thanks to passive marketing

As soon as word gets around in your city, recommendation marketing will take care of itself.

L*Advertising & Editorial Content.

**It is an illustration & average values. There is no guarantee for each item mentioned.

The general feedback from our customers

We asked several of our customers how many cappuccinos they had sold. One customer said he used to sell an average of 60 cappuccinos a day. After a start-up period of approx. 8 weeks, until the beverage pressure word got around regionally, he sold around 25 more cappuccinos a day. About 20 of them personalized drinks. Let's ignore all other cross-sale effects (increase in product value per customer, etc.) and only look at the 20 personalized cappuccinos that were sold more.

The invoice:

1. A cappuccino costs about in Germany. €2,90, with a cost of goods of 0,30 cents.

2. Our printer cartridges cost €79 with a print capacity of 800 prints (Coloranino). This added to the cost of goods results in a cost of goods of 0,40 cents (10 cents per print).

3. Profit per cappuccino = €2,50

4. Acquisition costs Coloranino coffee printer: 1599€ + a cartridge of 79€ per month.

5. If we offset the acquisition costs against the increase in sales, the purchase is already amortized week 13

Don't forget that all other cross-sell / branding effects have been left out of the calculation.

So the Golden Colorato Formula is:

Winning new customers through beverage personalization + Selfiecoffee sales + Revenue from other products + Social media branding = Automated new customers + Increased sales.